Beware of crowd manipulators!

Every misinformation, manipulation or plot is based on a story that its authors and promoters claim to be authentic. Even if the demonstration is null and void, the belief in this hypothetical story, beautiful or terrible, seduces the public who sees a promise: that of an uncovered truth, an unmasked explanation or the confidences of an insider's secret. The trick is even more effective when it falls on an ordinary person's ear who assumes he is among the few who know about such an indiscretion. This idea flatters his pride to be elevated to the rank of the well-informed. Later, the confidant believes that he is qualified enough to analyse and assess the news “independently”, and he will convey his authoritative opinion among his friends and family. The rumour is spread, the reason is deluded by vanity, trapped by the charm of a misleading story. The lie in all its splendour, propagated by people of good faith!

Because he wants the revelation to be true — and refuses to believe that he has been deceived — he is ready to deny all logic to satisfy his conviction. Are the clues false or are they just coincidences? Either way, we will look for more satisfying ones. What if they don't exist? That is proof we are being kept in the dark! As a result, he is thinking backwards: he wants to validate his idea at all costs by looking for any statement that will support it, rather than following the path of reason, questioning and drawing conclusions. But if he realizes that his opinion will remain in a minority, he will do his best to put things into perspective and save face by exaggerating trivial details; his excess reveals his futility.

The truth is not fanciful.

Another lie is simple to unmask and it is easy to turn away from it. It persecutes any well-accepted truth on the pretext that everything must be questioned and all trust or honest conduct is ambiguous — except its own! —. This is not doubting, but smoky theory. Because its struggle is not guided by the defence of freedom, justice or a great and respectable principle that uplifts the human spirit. On the contrary, it revels in everything that demeans, provokes, defiles, humiliates, dishonours. It blurs our lucidity because it knows our instinctive fascination with scandal, violence and evil. It drags us down, towards the ignorance and obscurantism from which humanity has had such difficulty in emancipating itself. It is its way of exercising totalitarian control through suspicion, of enjoying revenge through malicious publicity or of expressing suppressed anger.

When the truth doesn't go his way, he degrades it to a mere opinion. Since he devalues it to the same level as his ideology, he can fight it. And if the truth offends his belief or his particularity, he presents himself as a victim of an outrage, demands censorship, repentance and sentencing of those who uphold a scientific truth that is not appropriate! He is easily recognizable because he only exists through quarrelling and repeated clashes. He seeks to make his opponents feel guilty by using controversy, drama and simplistic statements. He manipulates language in order to shape a parallel reality free of this embarrassing truth. Despots and fanatics find the justification to push through their dogmas, their one-track thinking, their essentialism and to oppress the spread of knowledge and progress.

There are facts, there are opinions and there are lies.

All these situations reflect the faces of a lie that stains the truth. Yet scientific fact must prevail over opinion. But when there is a mix-up between truth and ideology, the discussion is impossible. The resulting violent opposition has nothing to do with debate and expression of ideas since facts and opinions do not compare.

If you find their statements disputable and difficult to accept, so ask them these three major questions to sort things out: “Is it true? How do you know it is true? Why do you think it is true?” Their awkwardness and uncertainty will soon become clear to you.

The troublemakers shout their criticism. It is not by shouting louder than others or by repeating the same silly talk over and over again that their truth will become reality. Not all opinions are equally valid, and stupidity is not an alternative to intelligence. By extension, freedom of speech — any honest words — must be expressed unconditionally, without censorship or fear. I have the right to be right, just as I have the right to be wrong. Likewise, witticisms, humour, irony, caricature… mark the intelligence and education of those who recognize them for what they are, i.e. neither a truth nor an opinion, a sarcasm, and far from any contempt. The schemers do not tolerate this language diversity, preferring to sow confusion and trouble. This is a strategy of power and domination through deception.

Can we embrace everything in the name of total freedom, without restraint or duty? No. Lax tolerance leads to the spread of violence. And therein lies the limit of what a tolerant society can accept from the intolerant, who turn this virtue against it, to muddle it so that it falls apart, who, if they succeed, will ruthlessly suppress the freedoms they have abused. Have you noticed that all oppressors fear freedom of speech, righteous talk, and the truth that pierces their secrets? Yet these are only words, but they know their power over our minds. So they retaliate by gagging freedom, the only antidote capable of revealing their scandals.

Attacking reason.

How does this manipulation get stuck in our heads? How does it manage to overcome the gates of reason? When we feel a need, it is like a vacuum that calls for filling. We respond appropriately to fill this void because our nature promises us to enjoy a sense of satisfaction when it is quenched. Whoever succeeds in creating a need, a want in someone's mind, is able to influence the actions of the one who seeks to free himself from this worry and regain peace of mind. To dominate this mechanism, the manipulator chooses to create uneasiness. In this way, he easily bypasses reason because he only calls upon emotion or basic instincts, upon sensations driven by necessity or urgency. Hence, as long as this basic feeling has not been relieved, the manipulated person will continue with his task. He will awaken when he realizes that the promised satisfaction has never been achieved or when his so-called certainties, distorted by emotion, have violated his trust and humanity. In other words, that he got manipulated. Here, too, the origin of this deception often comes from a lie.

So the manipulator seeks to trigger an emotion such as pleasure, reward or inconvenience, or something more intense like fear, anger or guilt, which will bypass reason and make us react quickly to the emergency, without a second thought, and this is what he wants. For example, he exaggerates or fabricates scandals to feed his followers with aggressive emotions. But what is anger? It is an emotion bearing the message that a significant rule for us has been violated by someone. Maybe the person has not understood these rules or finds them unfair? Then we need to dialogue and explain. And if talking is not enough to restore peace, we must question their true intentions.

People think what they want, as long as they act in good faith, the truth can prevail. The problem comes from those who know they belong to a minority, who deliberately use lies and deceptions to rally the greatest number of people to achieve their goals. If some ideas still seduce the citizen despite the power of contrary facts and harsh reality, then we must look at the story told by the demagogue. He likes to twist together truth and plausibility in such a way that a fiction will fascinate the public more than the unvarnished truth.

Democracy is consensus on common values. It evolves when the consensus, i.e., the majority, changes. When it is hit by a steady stream of irrational and isolated opinions like those described above, then the collective consensus crumbles. It becomes impossible to find a new one amid this multitude of contradictory splinters. This is how they manufacture doubt in order to overlook what matters most and distract us from the founding values that helped build our community. Then, despots, autocrats and fanatics present themselves as saviours of a failing society and a new order, imposing their minority ideologies by force.

Humans and news are not a commodity.

The mission of the journalist is to seek the truth and speak the truth, that is, to uncover the knowledge that the public needs to know and has a right to know in order to exercise its democratic right. It is a commitment that requires ethics and method. That is why opinion journalism is such nonsense. Journalism is not about telling people what they want to hear and what they are interested in, but about delivering the relevant news they need to fulfil their civic responsibility. Today's media and social networks are not places for expressing and sharing ideas, they are nothing more than commercial services. They consider the news as an ordinary consumer good. The real customers are advertisers and stakeholder groups; subscribers and users play an inferior role. Naturally, their mission leaves behind the goal of informing and favours tying up the audience in front of the screen for as long as possible to see more and more ads or propaganda. Broadcasting quality content is not their priority, because that is not what guarantees the success of the service. The truth is that they know our instinctive fascination with anything that shocks and astonishes us. When this happens, humans freeze, in a bit of a daze, their gaze fixed on this unhealthy curiosity, on this anxiety, on this powerlessness vis-à-vis the urgency of misfortune. It doesn't matter whether it is true or not. Once we have seen such a story, we have to consume a second one right away, as if another turn of events were impending. And the cycle repeats itself to undergo even more advertising.

Exploiting anxiety and unease is effective to lead a large crowd because everyone fears the same things, but it is not very subtle. The alternative is to implement the opposite effect, namely by offering pleasant tiny rewards for each compliant move. This is how to train an animal and it works on humans too. Free choice is banished as they set up a programme in our image. With the help of computers, all this manipulation is tailored, individualized, targeted, anticipated, shaped. They know how to make their service addictive, how to capture and keep the audience coming back. They know the intricacies of human psychology. It is acknowledged that repeated exposure to this action suppresses the ability to stay focused, weakens intelligence for years and disrupts the personality, which is perfect for stifling any lucid thinking. Once trapped in this form of addiction, people come back for more. If there are so many influencers, it is because there is a mass of influencees who only crave it! Indeed, the problem comes from the algorithms developed by these media that analyse our behaviour, classify us, lock us into uniform groups and eventually dumb us down with ever more similar content. When mathematical hypotheses become the reference for algorithms, freedom of speech, critical thinking and open-mindedness are driven out of the calculations, because they introduce uncertainty. Yet this is what allows humans to evolve. But they don't want it. They keep their users locked into a narrow certainty, the same certainty they sell to advertisers and propagandists.

History has shown us that these toxic manoeuvres have a brutal effect on ideas, tolerance, freedoms and democracy. It fosters delusional behaviour and fanatical dogma. Isolated by the "stick to your own kind," the influencees grow hatred against those whom the computer's automatisms have not included in the same group as themselves. This is the unfortunate consequence when they treat us like a commodity instead of using this technology to benefit humans. What nonsense!